Au FINANCIERS (INDIA) LIMITED, incorporated under the provisions of The Companies Act, 1956 in the Year 1996 and regisreted as a Non Banking Financial Company with Reserve Bank Of India is headquartered at Jaipur, in state of Rajasthan (India). Since inception, the Company has grown many folds from strength to strength and today we are one of the fastest growing NBFC in India.
Popularly known as ‘FINANCIERs’, we are proud to be the only NBFC in Rajasthan classified as “Systematically Important Asset Finance Company ” by the Reserve Bank of India.
Almost 15 years ago, we set a mission to achieve a goal, considered impossible by most. While most of the NBFCs in the country are promoted by major conglomerates, Au Financiers developed on its own feet. Without the financial muscle of a mother company, we simply relied on the hard work and dedication of our founders.
We commenced operations in a market place non-existent to many and offered a proposition un-heard by most. We entered the three-wheeler loans space in rural and semi-urban Rajasthan in difficult and uncertain times. Our niche, however, is not about identifying uncontested markets; it is about identifying unabated customers.
Like a prudent investor, we carefully analyze the intentions, opportunities, and aspirations of our borrowers by understanding their needs & fundamentals. Au FINANCIERs has been founded with a unique ability to judge potentials - for growth, for profit, and for entrepreneurship. We identify and distinguish customers based on their skills, their underlying plans, and their dedication to achieve them.
Our extensive reach allows us to cater to the lower strata of the income and social pyramids. We have offered our services to over 1 lakh customers that otherwise were the unreached and unbanked masses of India. Our teams reach out to low-income groups, self-employed individuals, First Time Users/ First Time Buyers and others, at far-flung locations.
Presently operating from branches across Rajasthan, Gujarat, and Maharashtra, we offer a gamut of secured products and services. We operate in the space of vehicle finance be it a new or used vehicle, including refinance , SME’s loans backed by mortgage able property, and also, offer General insurance & Life insurance products as a service provider.
We are amongst the top rated lenders for secured loans in the region and have the lowest delinquency. This has enabled us to enjoy excellent rating “A“ from CARE and “A/Stable” rating from CRISIL for our long term borrowings.
In the near future, we plan to grow, diversifying our product range to rural and micro housing loans, insurance and broking businesses.
Our Guiding Principles
Transparency in thoughts, feelings, and policies. We understand the requirement of our customers and offer only those products that they suffice their need, making it a win-win situation.
We are open and flexible with our products and schemes. We understand our clients and their concerns and offer the highest levels of flexibility possible.
We are quick with our decision making process. Our robust operations and disbursement processes ensure best-in-class turnaround times. We take minimum time for processing applications and disbursdisbursement of Loan
We have nurtured friendly and congenial relationships with our dealers and customers. This unique aspects helps us make new friends and promote kinship across generations.
Au FINANCIERs places strong emphasis on human resources and consider it essential for success of the Company. Au FINANCIERs has bolstered its human resources significantly with over 950 handpicked talent base. We select and nurture individuals locally and hone their skills to match those required by us. In-house and external training & development programs for the Team while on the job brings out the best in them and we quickly identify the right people for the right roles and promote them with increased powers and higher responsibilities ensuring personal growth.
Over the time, strategic investors have guided and nurtured Au FINANCIERs to its present day position. We owe our success to expert advice and inputs of our esteemed stakeholders.
With multiple rounds of equity investments, Motilal Oswal Private Equity Advisors Private Limited (MOPEAPL) has provided the stimulus to Au FINANCIERs at the right times. The International Finance Corporation (IFC), a member of the World Bank Group, has also invested significant time, money, and resources towards the growth and success of Au FINANCIERs and holds an Equity stake in the Company.
Gradually, we have developed and strengthened our relationship with various banks in the country wherein, HDFC Bank has played an important role being one of the major pillars of Au FINANCIERs success. We are being supported by all top Public and Private sector Banks, with SIDBI as the most renowned Financial Institution supporting the company. State Bank of India, Punjab National Bank, Central Bank India, Bank of India, HDFC Bank, ICICI Bank, IDBI Bank, Axis Bank, Indusind Bank and Dhanlakshmi Bank and a few to name, among them.